The success of Farming Fortnight

One of our recent successes came in the form of Farming Fortnight. Managed by LEAF Education and developed in partnership with Brockhill Park Performing Arts College in Kent, Farming Fortnight (1 – 12 June 2020), saw children, whether they are being taught at home or in school, be inspired about farming.

Home / The success of Farming Fortnight

One of our recent successes came in the form of Farming Fortnight. Managed by LEAF Education and developed in partnership with Brockhill Park Performing Arts College in Kent, Farming Fortnight (1 – 12 June 2020), saw children, whether they are being taught at home or in school, be inspired about farming. The campaign brought to life what farming delivers in terms of food production and addressed issues around climate change. The fortnight focus also highlighted the many and varied career opportunities available in the agricultural sector.

A wide range of engaging and informative learning resources were available for parents and teachers to access via the Countryside Classroom on-line portal. These included videos, topic sheets, lesson plans and case studies – all aimed at bringing the world of farming closer to children. Each day of the campaign had its own farming theme and accompanying social media hashtag – ranging from arable farming (#TractorTuesday), the sheep industry (#WoollyWednesday) through to fruit and vegetable production (#TastyTuesday) to careers in farming (#FutureFarming). Parents and teachers were encouraged to share their learning experiences on social media.

  • Throughout Farming Fortnight, we had over 39,845 page views directly on the Farming Fortnight pages and resources on Countryside Classroom. An increase of over x10 from 2019.
  • 19,000 individual users directly on to the Countryside Classroom Farming Fortnight pages. This had a subsequent positive impact on the main Countryside Classroom page peaking at 7,5000 users to the webpage during #WoollyWednesday.
  • On Facebook we reached over 120,000 users – which shared Farming Fortnight in numerous parent and teacher groups.