Use of the LEAF Marque logo at the point of sale (e.g. product labelling, point of sale signage, online sales) requires registration under the LEAF Marque Claims & Labelling Programme. The registration can be completed by the retailer/foodservice provider or their primary supplier.
Other claims which refer to LEAF Marque as part of a business’ approach to environmental sustainability must be registered by the business making the claim (e.g. ‘About us’, or ‘Our certifications’ sections on websites, brochures or other promotional materials).
Use of the LEAF Marque logo alone to indicate a business sells certified products, without a corresponding claim, does not require registration.
Registration requires the business to be a LEAF Member, this provides access to the online Claims & Labelling Application. If your business is already a member, e.g. as a producer or corporate member, access to Claims & Labelling is included in your membership at no additional cost. There is also a ‘LEAF Marque Buyer & Seller’ membership category for other businesses.
The business must submit an application which includes agreeing to comply with the Claims and Labelling Licence Agreement. Once approved, a Claims and Labelling Licence is granted and is valid for one year; after this time, another Licence Application must be submitted to renew the Licence.
If the LEAF Membership expires, the application is not approved, the Licence expires or the Licence information becomes inaccurate, the business is no longer eligible to use the logo or make a LEAF Marque claim.
LEAF Marque performs regular surveillance, including in-store and online checks, and maintenance of licence eligibility. As part of the Claims and Labelling Licence Agreement, businesses agree to cooperate fully with these checks. Unapproved use of the logo or claims, unsuccessful surveillance exercises, or failure to provide requested information may result in withdrawal of approval, reporting to consumer protection bodies, or legal action.
If you have any queries please contact us at info@leafmarque.com.