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LINKING ENVIRONMENT AND FARMING
Login | Become a member
    • What We Do
    • Meet the team
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    • Our Story
    • Corporate Partners
    • Get Involved
    • Become a member
    • Donate
    • Jobs & Careers
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    • Contact us
    • About Integrated Farm Management
    • LEAF Network
    • Resources
    • LEAF Speak Out Toolkit
    • LEAF Sustainable Farming Review
    • Training
    • LEAF Endorsed Advisors & Consultants
    • Our Projects & Partnerships
    • Nature Based Solutions to Climate Change
    • Beacons of Excellence
    • Resilient & Ready
    • Accelerating & Demonstrating the Journey to Net-Zero
    • About LEAF Marque
    • The LEAF Marque Standard
    • Setting the Standard
    • Our impact
    • Your Feedback
    • Working with Certification Bodies
    • LEAF Marque Champions
    • Benchmarking & Equivalence
    • For Farmers & Growers
    • Farmer & Grower Help Centre
    • Claims & Labelling
    • Documents & Downloads
    • News & Notices
    • Training
    • For Teachers & Educators
    • What we offer
    • Outdoor activities
    • In-school sessions
    • Classroom resources
    • Training & CPD
    • Our Competitions
    • For Farmers & Businesses
    • How to get involved
    • Hosting farm visits
    • Accredited training
    • Activity and Networking Days
    • Seminars & Workshops
    • About Us
    • Membership
    • Our Impact
    • LEAF Education Specialists
    • Contact Us
    • Case Studies
    • About LEAF Open Farm Sunday
    • Open my farm
    • Visit a farm
    • Our impact
    • News & Updates
    • Events
    • Podcasts
    • Find us on social media
    • Video library

Writing

You are in:
  • Writing

Know your audience

Know your audience

The better you know your audience, the more effectively you can communicate with them in ways that are best suited to their needs and preferences.

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Have a plan

Have a plan

Before you write any article, paper or blog, know the audience you want to reach and the key messages you want them to take away.

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It's like...

It's like...

It can sometimes be tricky to use language that is understandable to all audiences, let's look at some great ways to explain some key technical terms.

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How to write online

How to write online

When writing online and writing for print there are some key things to consider

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Effective Posters

Effective Posters

Posters are a great way to share your results at conferences, trade shows or technical events. They provide a short overview of a topic or research area, presenting the main results and outcomes.

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Roller banners

Roller banners

Share or promote a brand and key messages to a range of audiences with roller banners. They can be used at conferences, trade shows, workshops/meetings and in the field next to trials.

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Where to share results

Where to share results

There are many places that results of your research can be shared. Here we take a look at some of the avenues open to you.

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Explore the Speak Out Course
  • Presenting Presenting
    • Are you prepared?
    • Introducing yourself
    • Presenting outdoors
    • Using the space
    • Get propped up
    • Give aways
    • Using PowerPoint powerfully
    • Correcting bad habits
    • On farm events
  • Writing Writing
    • Know your audience
    • Have a plan
    • It's like...
    • How to write online
    • Effective Posters
    • Roller banners
    • Where to share results
  • Increasing Interaction Increasing Interaction
    • Questions
    • Steering discussion
    • How to keep an event to time
    • Heated situations
    • Learning styles
    • Icebreakers
  • Media Skills Media Skills
    • Preparing for broadcast
    • During the interview for broadcast
    • After the broadcast
    • How to handle tricky questions
    • How to break bad news
    • Making the most of audio
    • Crisis Communication
  • Using Social Media Using Social Media
    • How to make professional use of social media
    • How to use hashtags and tags
    • Taking and sharing the perfect shot
    • Measuring the reach
    • How to deal with online negativity
  • Online Events Online Events
    • Top tips to enhance your webinars, virtual field days and online meetings
See all lessons
The DIVERSify (Designing InnoVative plant teams for Ecosystem Resilience and agricultural Sustainability) project received funding from the European Union's Horizon 2020 research and innovation programme under agreement No 727284.
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