On farm events

Demon­stra­tion activ­i­ties can range from one-off ​‘field day’ events to mul­ti-year ​‘mon­i­tor farms’ where farm­ers, advi­sors and indus­try mem­bers come togeth­er at reg­u­lar inter­vals to assess farm­ing oppor­tu­ni­ties in situ, to per­ma­nent ​‘research farms’ where researchers test and demon­strate inno­v­a­tive tech­nolo­gies and approach­es. On-farm demon­stra­tions thus fol­low a wide range of approach­es, are planned with dif­fer­ent objec­tives in mind, and are ini­ti­at­ed and organ­ised by a wide range of actors. Giv­en this vari­ety, there is no ​‘one-fits-all’ approach for a suc­cess­ful on-farm demon­stra­tion event.

This guide offers an overview of the most impor­tant ele­ments that should be con­sid­ered when it comes to prepar­ing, car­ry­ing out and eval­u­at­ing on-farm demon­stra­tions. It pro­pos­es 6 sim­ple steps to fol­low when design­ing an on-farm demon­stra­tion event, start­ing from a clear def­i­n­i­tion of the objec­tives and end­ing with a good eval­u­a­tion and fol­low-up. Through­out, this guide offers con­crete tips and tricks and pro­vides spe­cif­ic tools to sup­port the design of your event.

Click here to view the guide.